Study on Consumer Buying Behavior of Ceramic Tiles using Multi-criteria Decision Making

نویسندگان

چکیده

The main purpose of this research work is to explore the consumer priorities, preference consumers on buying Ceramic Tiles. study will also focus understanding key factors which triggers purchasing decision ceramic tiles. A detailed has been planned identify different criteria be deciding selecting tiles from a particular brand. Comparison made by considering some leading brands available in Indian market manufacturing and business. Technique for Order Preference Similarity Ideal Solution (TOPSIS) as multi making (MCDM) tools used accomplish objectives.

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ژورنال

عنوان ژورنال: International Journal For Multidisciplinary Research

سال: 2023

ISSN: ['2582-2160']

DOI: https://doi.org/10.36948/ijfmr.2023.v05i03.4013